What We Do
01
How can you design a successful product, if you don't understand how people feel and behave? You can't...
Research
Using advanced design research techniques, both qualitatively (sensing what people think, feel & behave) and quantitatively (measuring what people think, feel & behave) we discover trends & preferences; measure and define behavioral patterns & purchasing criteria; and profile lifestyles and user & buyer experiences. Our team of experts in ethnography, anthropology, sociology, psychology, market research and business create handheld products that are not only functional and very attractive in the way they look and perform, but add consumer value. No one wants products that don't look good and don't fulfill their promise of performing.
At Metaphase, we see things others don't.
We measure results before you get to market. We think like no one else can, because our team is like no other.
02
How can you design for the body if you don’t understand its limits and its capabilities? You can't...
Ergonomics
Ergonomics is the science that achieves the perfect fit between people and products. There is a physical side, which considers variations in human size, shape, strength and performance, and a cognitive side, which addresses vision, cognition, memory and learning.
At Metaphase, we design from the inside out. We use human performance to define the scope of the design exploration, which saves time and money. Our experts in biomechanics, kinesiology, physical therapy, psychophysics and cognitive & physical ergonomics define safe limits and optimal user experience scenarios, establishing a framework for innovative and realistic design solutions.
Ergonomics is the foundation of any successful design.
All of our research experts are cross-trained in design & ergonomics, and our designers are cross-trained in research & ergonomics. No other firm offers that kind of cross-training. Because our experts are cross-trained, they work as an integral part of the design.
03
How can you design a successful product, if you don't understand hands? You can't...
Design
We design handheld products like no one else because we understand more about the human hand than anyone else. Good design goes beyond aesthetic appeal and is based on deliberate intent, purpose and science. We have reasons for each characteristic of every design we create: some make the product more intuitive and easier to use; others make using the product more pleasurable. At Metaphase, we design products based on our deep understanding of how people, think, feel and behave and the limits and capabilities of the human system. In-depth research and ergonomic analysis provide the necessary foundation upon which solid design solutions can be built.
We design handheld products to be seamless extensions of your hand, extending your capabilities to perform the task at hand.
We Know Your
Customers & Users...
We have studied them, observed them, listened to them and we also know that what they say is often not what they really do. Metaphase has assembled one of the most talented teams of experts in the world, who bring in-depth experience and expertise to every project, down to the smallest details, because we believe that the very smallest details matter.
Infants, Youths, Tweens, Teens, Gen X, Boomers, Office Workers, Road Warriors, Professional Females, Soccer Moms, Commuters, Diabetics, Phlebotomists, Partiers, Scientists, Book Worms, Sports Nuts, Store Clerks, Inventory Control Managers, Pathologists, Couriers, Lawyers, Doctors, Nurses, Medical Technicians, NSA, ATF, CIA, US Immigration, Border Police, Traffic Police, SWAT Forces, Pilots.