Find out why leading corporations around the world are seeking out Metaphase to help them create innovative handheld products that significantly increase revenues and market share.

Find out how Metaphase experts think and work to reset the industry standard for handheld products.

Why hands? ... Because 95% of all products involve the use of your hand and if you are designing handheld products you must understand hands.

See a sampling of some of Metaphase's breakthrough work for leading corporations around the world.

Find out what others are saying about Metaphase and the world-class designs we produce.

Metaphase Awards Listing.

A. We understand what grabs attention and stirs passion, which in turn creates real brand loyalty - over and over again.

B. We have pioneered the integration of science with design.

C. Every detail, every texture, every form factor matters.

Brand Strategy

Brand Revitalization

Brand Loyalty

Brand Identity

Brand Positioning

Brand Energizing

Brand Reinforcement

Brand Strengthening

Who is Metaphase?

Metaphase is the world's leading company for the research, ergonomics and design of handheld products. Founded in 1991, by Bryce Rutter, Ph.D., one of the world's leading experts on handheld design, Metaphase has always been at the forefront of innovative breakthroughs. We worked with MICROSOFT to design the FIRST ERGONOMIC MOUSE, which set the standards for the industry and changed the perception of hand and mouse interface. IT IS THE MOST WIDELY RECOGNIZED MOUSE EVER BUILT!

Metaphase defined a new sports bottle paradigm for GATORADE WITH THE E.D.G.E. (ERGONOMICALLY DESIGNED GATORADE EXPERIENCE). The design is all gear with a choke-hold, grip zones and a mouthpiece that's shaped to fit your lips precisely. Gatorade's new bottle design SENT SALES SOARING BY NEARLY 25%.

Metaphase set new standards for the diabetic product market with a revolutionary design for the BAYER CORPORATION with our design of the MICROLET lancing device. It allows better control and a virtually painless stick. Metaphase received the "Design of the Decade Award" for the MICROLET from the Industrial Designers Society of America and BUSINESS WEEK. The product was inducted into the Chicago Athenaeum, Museum of Architecture and Design. REVENUES INCREASED BY 258%.

Metaphase solved the comfort equation in KI's innovative Intellect educational furniture collection, providing both an ergonomic and economic solution. Market demand for the Intellect collection has exceeded all predictions and KI HAS INCREASED MANUFACTURING CAPACITY TO 24/7 TO MEET THE ENORMOUS DEMAND. INTELLECT IS QUICKLY BECOMING THE CLASSROOM SEATING CHOICE FOR THE 21ST CENTURY.

At Metaphase, we believe every aspect of design has a reason for being. We design handheld products like no one else in the world, because WE UNDERSTAND THE HUMAN HAND LIKE NO ONE ELSE IN THE WORLD.

We've shown you who we are, what we do, and how we do it. More importantly, we've shown you how our work has significantly increased revenues and market share for some of the biggest and most prestigious companies in the world. At a time when everyone talks about branding, and re-defines their brand every few minutes, METAPHASE CONSISTENTLY DELIVERS REAL RESULTS THAT OUR CLIENTS CAN SEE, FEEL, AND TOUCH.

Today, launching a new product has become much more complex, and product recalls have reached new highs. At Metaphase, we look at every aspect of the process and we make sure there are no surprises down the road. As the world's leader in the research, ergonomics, and design of handheld products, METAPHASE CONSISTENTLY DELIVERS REAL VALUE, REAL RESULTS, AWARD-WINNING PRODUCTS, AND A PROCESS NO OTHER FIRM OFFERS.