A. With ~20,000 nerve receptors in our 10 fingertips we can detect minute differences in textures, size, shape, materials and functional attributes. We strategically manipulate these factors to create innovative pleasurable designs.
B. Hands come in all sizes and shapes. As a result, we have compiled one of the largest collections of ergonomic data on hand size, strength, joint motion, and how we use our hands across age, gender and culture.

Why Hands? 95% of all products involve the use of the hand...

Defining the best fit and feel of a handheld product can be a daunting task. Our hand experts understand how people use their hands and how hands serve as sensory organs. We understand how coordination, control, and skill emerge throughout childhood, how mature hands are used to execute both simple and complicated tasks, and how and when these capabilities begin to disappear as a result of the aging process.

We know that a 65 year old female hand possesses ~1/4 the strength of a 25 year old male hand, and how to optimize designs for this user group, which matters when you are designing pill bottles, food packaging, and life tools. We understand when specific shifts in grip architectures occur, from bi-lateral to tri-lateral to multi-lateral, and from one-handed to two-handed grasping strategies. We use this knowledge to design grips and product forms that optimize usability. We understand how to design products specifically tailored to female users who typically possess longer fingernails that directly impact dexterous control and grasping strategies. And, while ~90% of our population is right-handed, we also understand how to design for left-handed users within the same product.

These are a few of the critical success factors in the design of any handheld product that our hand experts take into account every day on every handheld product. The intelligent application of this knowledge results in successful products that feel right, seamlessly extend our hands' capabilities, and drive a sense of quality and passion when seen, felt, & used.