DESIGN for HEALTHCARE

Metaphase creates customized solutions for actionable results.  Metaphase is a variety of different specialties, experiences, ethnicities, ages and talents coming together around a single-minded purpose:  enhancing the user experience.  Our broad-based industry exposure diversifies the set of experiences we can draw on for your unique project.  We provide user insight beyond what the users say or even know themselves through careful questioning, keen observation and in-depth knowledge of body mechanics and industrial design.  Metaphase will explain the "so what" of research results to meet your project needs.  We'll bridge the gaps in knowledge between your product, your user and your competition to help foster real product innovation and create a truly amazing user experience.

Our exploration includes Competitive Analysis, Usability Evaluation, Task Analysis, Product Lifecycle (from distribution through disposal), Day in the Life of the Customer, Instructional Material Optimization, Product Design Criteria and User Interface Evaluation.

TOOLS
Ethnography, Observation, Intercepts, Deep Dive Interviews, Focus Groups, Buddy Groups, Product Placement and Surveys/Questionnaires

VENUES
Around the globe, Operating rooms, In-home, Construction sites, Grocery stores, Airports, Cars, Focus group facilities, Clinics/Emergency rooms, Big box stores, Backyard barbeques, Schools, Bars, Delivery trucks, Sporting events

INDUSTRY EXPERIENCE
Consumer packaged goods [Food, Beverage, Household cleaning products, Beauty supply and pet care], Personal care, Medical equipment, Small electronics, Printing presses, Camping & Recreation, Construction equipment, Telecom/Communications, Personal medical device, Office supplies, Pharmaceutical, Household electronics, Restaurant/Food service

Our experience covers an array of industries and product categories.  Give us a chance to show you the Metaphase difference!