DESIGN for HEALTHCARE

Solo, Traveler Plus Hot Cup Lid

ENJOY: Keep the coffee in the cup and not on you- Metaphase's breakthrough ergonomic design does just that. The re-closable "Traveler Plus"^TM lid establishes a new premium performance category for hot cup lids that allows on-the-go coffee consumers to drink on-the-run without spills- ever. Research shows consumers are more likely to purchase coffee at operations that feature the "Traveler Plus"^TM lid (Weinstein & Associates, September 2001). Metaphase received ID Magazine's prestigious BEST OF CATEGORY AWARD for packaging in their Annual Design Review for "Traveler Plus"^TM. Traveler Plus^TM was selected by The Museum of Modern Art in New York for a special exhibit on "Safe Design" (October 21, 2005 through January 6, 2006). A. With a simple flick of your index finger you can open & close the sip hole to prevent accidental spills. The finger operated slide tab is designed to provide both a tactile and audible "click" that tells you are safe to travel without having to look at the lid. B. Based on the Ergonomics of drinking and anatomic variability, the lid is designed to fit lips of all sizes & shapes, offer a tight seal to minimize dribbles, and feel like no other coffee lid on the market.