DESIGN for HEALTHCARE

Bausch & Lomb, Sales Booklet & Exhibit

WHISPER: As a prelude to the market introduction of the breakthrough Stellaris PC Visual Enhancement System, Bausch & Lomb wanted to seed the market with information on some of its features and functionality to create immediate pause in current buying decisions. Additionally, the information would create energy around the new system design. A. Our “Whisper Campaign” was designed to systematically inform surgeons prior to major medical conferences with a teaser mailing and a customized invitation to a private viewing at the upcoming conference. B. Off-site from the main conference, surgeons were chauffeured to a private exhibit space designed by Metaphase. The exhibit created an intimate, interactive and personal introduction to the new system. This tightly choreographed campaign created a buzz for the new system and paved Bausch & Lomb’s way into the surgeon’s decision process.