DESIGN for HEALTHCARE

Gatorade, E.D.G.E

REFRESHING: Metaphase defined a new sports bottle paradigm for Gatorade with "E.D.G.E." - Ergonomically Designed Gatorade Experience. The innovative design is all gear with a choke-hold grip, comfortable grip zones and a mouthpiece designed to fit your lips precisely. Metaphase conducted observational, perception, and ergonomic research across 14 sports venues with more than 200 consumers in several markets throughout the United States. With E.D.G.E., Metaphase redefined the sports drink category with a package design that is as sophisticated and as cool as the drink itself. A. The patented mouth cap is based on an anthropometric study on lip size & shape, and a consumption study informed the opening for the perfect flow rate. B. The primary grip zone “choke-hold” is scaled to accommodate 5th to 95th percentile hand sizes. C. Contours on the body are scaled to fit finger diameters and drive a sports equipment look & feel that's all gear. Now that’s refreshing!