What We Do

The science that drives your brand experience.

The science that fits products to people.

Innovative design for top companies around the world.

Corporate “blueprints” for all your product and packaging design.

Innovation Strategy: The Process of Innovation

While others promise innovation, Metaphase has consistently delivered innovative design solutions that have created new categories, re-set industry standards, defined ownable consumer brand experiences, and provided strategic & patentable advantages for our clients for two decades.

We don’t guess about the future, we create it. Here’s how…

Innovation Product Roadmaps:

The hard part of innovation is understanding what the future is today, then designing something today that will be relevant, exciting, and profitable in the future. A fundamental catalyst for innovation is having deep and meaningful insight into your customers, which is the soul of our User-Centered Innovation Strategy. We go beyond trend analyses, brainstorming and intuition by combining our expert knowledge in how humans think, feel, and behave with meticulous skills in studying consumer behaviors, perceptions and lifestyles to identify innovation opportunities and to create new and ownable design & brand experiences.

Then we develop our unique Innovation Product Roadmap Program. The collective goal of this program is to build an awareness of what innovation is, create an understanding of why it’s important, and show the potency of innovation in growing your company that, over time, leads to a corporate culture where innovative thinking becomes part of the company DNA.

This guarantees that our Clients are leaders in their industry by creating a consistent roadmap that defines an Ownable Brand Experience for all future products.

Design Language Program:

While our strategy acknowledges the need for short term incremental innovations that allow our clients to grow and mature current product portfolios, we also develop a product design language that enables your organization to simultaneously pursue the next big idea. Innovation is not something you sprinkle on the front end of a stage gate process, but rather is a way of thinking. It’s about getting it consistently right, time after time, with thoughtful design solutions that look great, fit perfectly, perform flawlessly, and make an emotional connection between the Brand and its consumers.

By developing a unified Design Language for you and documenting it for the future, it guarantees that you convey to your customers a singular, unambiguous and confident brand image across all product lines that directly impacts brand awareness, quality, and reinforces a leadership position that drive revenues, market share and brand loyalty.

Multicultural Packaging Strategy:

For many of our Clients, their products are touched by millions of different people in hundreds of different countries. Each country has its own unique ethnic and cultural differences…differences that cannot be truly understood without becoming immersed within those varying cultures. Even the slightest misunderstanding can make or break your product’s success. Our research team studies the habits and uses of your product before making the product packaging design innovations that maintain consistency across your brand, yet fit any cultural nuance in countries around the world. This ensures that your product packaging never inhibits your global success.