The science that drives your brand experience.Ergonomics
The science that fits products to people.Product Design
Innovative design for top companies around the world.Innovation Strategy
Corporate “blueprints” for all your product and packaging design.
Healthcare / Wellness
Your package design is the most frequent and important brand impression you have with your customers – it is your calling card. It defines what your brand stands for – your statement of quality, level of respect for your customer, and understanding of what your customers really need.
Innovative packaging design & graphics can only be developed when you understand all friction points experienced by your customers, human factor issues related to usability, and how to innovate within the typically tight constraints imposed by materials & manufacturing processes. With these insights you can define unique and ownable brand experiences that create strategic advantage with innovative package designs that effectively extract you from a generic competitive landscape, clearly establishing your brand and the undeniable industry leader.
Kellogg’s, Gatorade, Listerine, Solo Traveler Plus, and Kraft are just some of the innovative, breakthrough, award-winning package design we have developed. From cereal that never gets soggy, to coffee lids that can never spill on you, to defining a new sports bottle paradigm for Gatorade, Metaphase brings a truly innovative approach as a product packaging design agency.
To see them up-close, click on a specific product to the left.