GET A GRIP ON YOUR BAD BREADTH.

Metaphase’s design of Listerine’s 2.1 liter Club Bottle enhances the perception of size and value and is designed with ergonomic grips for handling and decanting. The ergonomic grip panels provide mechanical interlock with the user’s fingers for comfortable and secure gripping of this heavy club-sized package. The tall, childproof cap affords a large grip surface for ease of entry with wet hands. The Brand’s iconic shape was refined to provide efficient “cube out” for supply chain while also providing knuckle clearance for individuals stocking shelves.

SCOPE: RESEARCH, ERGONOMICS & DESIGN