Project Description

ERGONOMICS COMES TO THE DINNER TABLE

Metaphase and Solo bring ergonomics to the dinner table with SoloGrips® disposable dinnerware that defines a new premium category combining functionality & performance with aesthetic elegance to create cups, plates and bowls that look & feel like nothing before. The innovative patented ergonomic grip fits the thumb and is located in positions that are intuitive & biomechanically perfect. Plate aesthetics combine with materials to optimize structural integrity. The bold embossed SOLO brand name reinforces Brand Identity and builds Brand Equity.

SCOPE: RESEARCH, ERGONOMICS & DESIGN