What We Do

Design research

The science that drives your brand experience.

Ergonomics

The science that fits products to people.

Product Design

Innovative design for top companies around the world.

Innovation Strategy

Corporate “blueprints” for all your product and packaging design.

Industry Spotlight

Healthcare / Wellness

Why Hands: Because You Can Feel the Difference

Ninety-five percent of the products we use every day, in everything we do, involves our hands. So even the most seemingly insignificant details can be the difference between an excellent product interaction and a bad experience.

The way we touch and interact with a product directly influences each and every aspect of the consumer brand experience. How it fits, feels, and performs defines our initial perceptions, influences our performance, and ultimately determines the degree to which we are loyal to a brand.

Metaphase is the world leader specializing in the research, ergonomics & design of products & packaging that interact with the human hand. We know that a 65-year-old female hand possesses approximately 1/4 of the strength of a 25-year-old male hand. We understand when and why people change grip architectures, and how dexterity drives design. We know how to strategically define textures on a product to best support the task knowing that our fingertips can sense things as small as 3 microns high. The intelligent application of this knowledge results in successful products that feel right, seamlessly extend our hand’s capabilities, and drive a sense of quality and passion when seen, felt & used.

Browse our portfolio to see for yourself how our specialization over the last 20 years has resulted in hundreds of highly successful global products that have redefined their category, re-set industry standards, created ownable intellectual property, and drive strong shareholder returns through the creation of high-performance products that define memorable & ownable brand experiences.