Exhale Metaphase's design of Listerine's 2.1 liter Club Bottle enhances the perception of size and value, while also making the oversized package easier to carry and handle. A. The ergonomic grip panels provide mechanical interlock with the user's fingers for comfortable and secure gripping of this club-sized package. B. The tall child-proof cap affords a large grip surface for ease of entry. C. The brand's iconic shape was enhanced to provide efficient "cube out" for supply chain requirements, while also providing a knuckle clearance for individuals stocking shelves.
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