What We Do

The science that drives your brand experience.

The science that fits products to people.

Innovative design for top companies around the world.

Corporate “blueprints” for all your product and packaging design.

In The Media

“Metaphase Design Group Inc. doesn’t do superficial.” Read More

“Metaphase brings science to design.” Read More

Bryce Rutter, founder & CEO of Metaphase talks about hand-held design in an interview on CNN.

The Power of Touch

Your customer’s product experience starts with how it looks and feels – especially in their hand. Create a unique experience in their hand and you create a unique Brand experience.

Metaphase is a world leader specializing in the research, ergonomics & design of products and packaging that interact with the human hand. Starting with advanced design research techniques, we create meaningful insights into how your customer interacts with your product using the applied sciences of ethnography, anthropology, gerontology, kinesiology, psychophysics, physical & cognitive ergonomics and design. The results are staggering! We have created new product categories, redefined the industry standard and driven profits from consumer & professional medical devices, drug delivery systems & disposables, to instruments & tools, to mobile digital products & personal care products, through to food & beverage packaging. See the results of our User-Centered Innovation Process! When you ReDefine the Human Experience, you ReDefine your Brand Experience.