Design for how users

Think, Feel & Behave

Human Factors | Ergonomics

intuitive designs that fit your mind & body

Metaphase has increasingly melded scientific research and aesthetics in designing new products – changing the reputation of a field once viewed as frivolity.

The Chicago Tribune.

We study Users’ habits, tics, behaviors & emotions and combine these insights with our expert knowledge of how the human body is built in order to create intuitive designs that are seamless extensions of our body that drive revenues and brand loyalty.

While some industrial design and innovation services firms are just discovering human factors engineering/ergonomics, observational research, ethnography, at Metaphase we have been conducting it, refining it and taking it further since 1991 for the world’s most influential and prestigious brands.

Human factors is not something you sprinkle on a concept design – It is our DNA and it shapes and informs every aspect of the design process. It begins with the user, because you can’t design a product if you don’t know how people think, feel, behave and respond.

This is The Metaphase Difference.

Ergonomic & Design Audits©  Our Audits provide your internal team with a quick sanity check on your product’s ergonomic, design and aesthetic performance. Within 1-2 weeks our team of human factors, design and research experts identify where and how your current product can be refined and optimized. We use a combination of 2-D & 3-D CAD sketching to illustrate recommended design improvements, as well as providing the narrative that outlines features and benefits of this refined design.