Thought Leadership
Dr. Rutter is a renowned specialist in ergonomic product design and the leading expert in the design of high-touch hand intensive products. As a hand specialist, human factors engineer and industrial designer for three decades he has led Metaphase to become renown for creating numerous iconic products that have broken sales records and reset the industry standard for ergonomic performance for several of the world’s most prestigious and influential brands including MEDTRONIC, APTAR PHARMA, AMGEN, STRYKER, SONY, PFIZER, COCA-COLA, COLGATE-PALMOLIVE, BRISTOL-MYERS SQUIBB, J&J, MOTOROLA, MICROSOFT, LG, BIOGEN IDEC, GENENTECH, GATORADE, KELLOGG’S, McDONALD’S, JOHN DEERE, CATERPILLAR, BAYER, ORAL-B, GILLETTE, and BAUSCH & LOMB, to name a few. He created Metaphase’s M-Lab©, a research forward facility with product test labs for medical usability simulations, one-on-one usability, and bathroom, kitchen, and outdoor living test venues, all with multiple video feeds for live streaming. Dr Rutter has been profiled by the WALL STREET JOURNAL, CNN, CTV, CITYTV, THE CHICAGO TRIBUNE, THE OTTAWA CITIZEN, THE TORONTO GLOBE & MAIL, LEXUS MAGAZINE, and METROPOLIS, awarded 120+ patents, received 120+ International Design Excellence Awards, and serves as a writer and keynote speaker on design innovation and bringing dignity to users of all medical products.